Secret Desire property at 52 Kellett St tipped to sell for over $1.75m

Posted by on 24/7/2014
Filled in: Other

In what is one of the weirder betting markets available at online bookmaker the current residence for 52 Kellett St in Sydney’s King Cross district has a market in which punters can back what price the old Secret Desire brothel property will sell for with $1.75m-$2m being the current favourite in betting.

Is this the weirdest betting market you have seen? If not, tell us in the comments below what is.

Taken from’s blog:

The Sydney housing bubble may have popped according to the odds from online bookmaker

A prime Kings Cross location with a little less than desired reputation has been priced at $2.20 to go under the hammer for between $1.75m and $2m – the first time the property would sell for a decrease on previous sale prices.

52 Kellett St has been on the market for quite some time, having sold in 2006 for $2.1m, Sportsbet has priced a gone price of over $2 million at $3.00.

Falling further in value to between $1.5m and $1.75m is an option that has not been ruled out – offered at $3.50.

Whilst falling to the region it sold for in 1999 of under $1.5m is seen as the outsider at $7.00.

“The property is currently operating a business called Secret Desire – the irony is that everyone knows the history of the building and seemingly nobody wants the joint,”’s Will Byrne said.

View the Property Betting market.

52 Kellett St Selling Price
$7.00 Under $1,500,000
$3.50 $1,500,001 – $1,750,000
$2.20 $1,750,001 – $2,000,000
$3.00 Over $2 Million